The Climber
The Challenge /
To design a visual identity for an organisation that runs as a parallel to the education system and focuses on putting students first when it comes to their education. An identity that can connect with a diverse audience including teachers, parents, and students.
Year /
2014
Role /
Art Director
Co Founder
Team /
Fatema Hussain
Nayana Valiyaveetil
The Climber aims to capture curious young minds, make them creatively confident and inspire them to answer their calling.
Solution /
A flexible identity that communicates with the diverse set of stakeholders in the education industry. The identity had to speak to parents, educational institutes as well as students. It needed to reflect, to parents, the seriousness and importance of children's education , while also being fun and approachable for students. The standing figure in the logo shows reliability and upward climb as the leaping figure shows energy and fun while learning.
The identity also subtly puts forth the notion that each child learns in his or her own way and there is no one single method for all.
The organization is rooted to its core values of creativity, curiosity, and inspiration, which are signified by the three levels in the logo. The ‘climb’ and ‘climber’ are put quite literally through the identity.
Lockup (Parents/Institutions)
Lockup (Students)
Secondary Lockup
Keeping in mind the budget of a bootstrapped startup and reach of the collaterals that needed to be printed, the identity is a simple black and white logo. The youth organisation also arranges a variety of events, each with an identity of its own. The neutral colours of the climber logo help compliment these identities and unify them.
Brand Collaterals including Motivational letter, Letterhead, Business Card, Brochure, Notebook, Bookmark & Stickers. ( From Left to Right)
Promotional Brochure
The 'This Way - That Way' notebook
A blank notebook whose front and back cover contain opposing statements - One inspiring and the other sarcastic;
the user chooses which side they want to start from.
Recognition /
The Visual Identity for The Climber was featured as a case study in a book called "Flexible Visual Identity: Logos for a Stronger Brand " by Images Publishing in 2018.
